CDC Photography

The project consisted of creating the visual identity for Celina Zambrano, an independent photographer based in Monterrey that specializes in visual storytelling.

For her visual system I wanted to find a balance between the harmonious, romantic style of her photos and a neutral but clear branding that doesn’t take away from the beauty of her work. The logo design is made up of the initials of her first and last names.

The color palette chosen evokes the feeling of positivity, harmony and minimalism, reflecting her personality and work, keeping in mind that the colors won’t take away from her photography.

Photography credits go to Celina Zambrano®.