Oli’s Good

Visual Identity / Brand Voice / Packaging / Print Collateral

Oli’s Good is a sandwich shop based in Mexico City that seeks to serve the best sandwiches and salads. The brand offers the highest quality ingredients and therefore requested an innovative design and packaging to meet with the quality of the food.

The concept is inspired by American diners but in a more modern and updated style. The color palette mainly revolves around a bright red, with mix and match typographies and illustrations making the design very graphic and bold overall.

This style is particularly different than what you would expect a salad and sandwich restaurant branding to look like, but it is over-the-top, unexpected and very modern.

Photography: Cheli Gonzalez®