Selba

Naming / Visual Identity / Brand Voice / Social Media

SELBA, a swimwear brand, transports you to the heart of the Mexican jungle. Created by two sisters, the brand was made for women seeking sustainable swimwear crafted in Mexico. The name was inspired by the Spanish word for "jungle," with a unique twist in its lettering, ensuring an unforgettable impression. And the brand's vibrant color palette and carefully selected typography pay homage to Mexico's rich and lively culture, presented in a modern and fresh approach.